A £4.8 Billion Market.
Zero AI Incumbents.

One search. Every marketplace. Powered by AI, so you can sell in seconds and find the best route to buy.

UK Launch 2026 · AI Marketplace

The UK's First AI Marketplace

One search. Every marketplace.

Tell SellBuy what you want to sell and what you want to buy. Our AI searches the UK's leading marketplaces, compares prices and finds the best place to sell and the smartest way to buy.

100% FreeFor seller and buyers
AI-PoweredSmarter matching
Trusted & SecureTrusted routes
Free AccessStart selling and buying
SellBuy
Hi. What would you like to sell and buy today?
iPhone 13, 128GB, good condition
Great. Based on live UK data, I'd list it at
£315
19 active buyers looking right now.
Yes, list it for £315
Listed successfully. 3 buyers are interested. You'll be notified of offers.
Type a message...

Best places to sell

We found 12 results

£315Best price
Most interested
Vinted
£298High demand
Quick sale
ebay
£285Good price
Local buyers

We search the best marketplaces in the UK

We don't sell — we simply find you the best.

Sell Faster

The fastest way to sell anything

Just describe what you want to sell. SellBuy's AI helps with pricing, listing and routing across the marketplaces where demand already exists.

  • Describe your item in plain English by voice or type.
  • AI suggests the right price using live second-hand market signals.
  • Prepare better listings for eBay, Facebook Marketplace, Gumtree and more.
  • Compare buyer interest and marketplace routes from one simple place.
  • Reduce the hassle of repeated forms, photos, titles and descriptions.
  • Make second-hand selling feel instant, guided and effortless.
SellBuy AI
You said: "I have an old iPhone 13 Pro, 256GB, good condition"
SellBuy AI suggests: iPhone 13 Pro 256GB - Space Grey
Recommended price: £480 to £520
Based on recent market signals
Ready to prepare for multiple marketplaces

Buy Better

Find the best deal across every marketplace

Stop switching between tabs. Tell SellBuy what you want and our AI searches, compares and recommends the best options in seconds.

01

Describe what you want

In plain English. No filters, no categories and no complicated search forms.

02

AI searches everywhere

SellBuy scans the major UK marketplaces together, so the user does not have to.

03

Get the best match

Results are ranked by price, condition, seller signals and overall value.

AI Marketplace

Not just another marketplace.
The AI layer above all marketplaces.

SellBuy does not compete with established marketplaces. It connects them through one conversational interface: one search, one comparison layer and one smarter way to sell and buy.

AI Pricing

Smart Pricing

Real-time pricing intelligence helps sellers avoid underpricing and helps buyers spot strong value.

AI Matching

Better Matches, Instantly

SellBuy understands context including condition, age, location, urgency and buyer intent.

AI Search

One Search Everywhere

Search across leading UK marketplaces, compare options and choose where to complete the transaction.

Why SellBuy is Different

Sell in 60 seconds

From description to live listing in under a minute.

1
Describe your itemSimple by voice or type.
2
AI writes everythingTitle, description, price & category.
3
Buyers come to youWe match & notify interested buyers.
4
Choose the best routeSee buyer interest and marketplace options.

Buy Better

Find exactly what you want, faster.

1
Describe what you wantTell us what you're after.
2
AI finds the best matchesWe search thousands of listings instantly.
3
Compare marketplacesSee prices, sellers & delivery options.
4
Buy with confidenceCompare trusted marketplaces before you buy.

AI Marketplace

One search across the UK's leading marketplaces

Best Price

AI compares thousands of listings instantly to find the lowest price.

Fastest Sale

We find the marketplace where your item is most likely to sell quickest.

Smart Recommendations

AI suggests better alternatives, hidden bargains and trending items you'll love.

Browse popular categories

TechPhones, laptops, consoles & more
FashionClothing, shoes, accessories
Home & GardenFurniture, decor, appliances
Sports & OutdoorsBikes, gym, camping, outdoor gear
Baby & KidsToys, clothes, equipment
VehiclesCars, motorbikes, car parts

The Market Is Ready

28 Million UK Adults Already Buy Second-Hand. The UK circular economy is one of the fastest-growing consumer markets in the country.
SellBuy is positioned at the centre of it.

Second-hand is good for people and the planet

The circular economy is not a niche trend. It is a structural shift in how the UK consumes, with second-hand now mainstream, commercially meaningful and better aligned with how people want to buy.

Structural shift

Second-hand is moving from occasional bargain hunting to normal consumer behaviour across categories.

Better use of resources

Resale extends product life and reduces pressure from raw material use, transport emissions and landfill.

First-choice buying

Cost-of-living pressure and better-quality pre-owned supply mean second-hand is increasingly a first choice, not a compromise.

Sources cited in the SellBuy slide pack: WRAP Reuse Survey 2024, WRAP Material Flows 2024 and Mintel UK Consumer Attitudes to Sustainability 2024.

A Huge and Rapidly Growing Market

£4.8 billionUK C2C Market
28 millionUK Buyers
18 millionUK Sellers
200 million+Transactions
£9 billion+Household Unused Goods
£1,200Unused items per household

UK Market by Category

CategoryShareValue
Fashion & Apparel37%£1.78 billion
Home & Furniture30%£1.44 billion
Tech & Electronics20%£0.96 billion
Other13%£0.62 billion

Category shares are from the supplied SellBuy source pack citing Knight Frank / Retail Economics. Values are calculated against the £4.8 billion current UK C2C market, so the table totals £4.8 billion.

Competitive Landscape

PlatformAI Search & MatchingSmart PricingSecure PaymentsMulti-Category Experience
SellBuyYesYesN/AYes
eBayNo AINoYesYes
Facebook MarketplaceNo AINoNoYes
VintedNo AINoYesMainly Fashion
GumtreeNo AINoNoYes

Many platforms. Zero AI-native players.

The UK's leading second-hand platforms already bring scale, trust, liquidity and specialist communities. SellBuy adds an AI entry point above them, helping customers find the right route faster while sending better-informed buyers and sellers into the marketplaces that serve them best.

eBay UK
£10 billion+ GMV
Trusted at scale, with broad category coverage and one of the UK's deepest pools of buyer demand.
Vinted
£9.4 billion global GMV
A category-defining fashion resale platform with strong community behaviour and high transaction frequency.
Facebook Marketplace
Huge volume
Massive local reach, social discovery and everyday liquidity across neighbourhood buying and selling.
Depop
$1.2 billion exit
A strong example of culture-led resale, proving younger audiences will build habits around second-hand commerce.
Gumtree
Legacy classifieds
Established classifieds reach, especially for local, practical and high-intent second-hand transactions.
Etsy UK
Creative commerce
A leading destination for handmade, custom and vintage items, connecting buyers with independent sellers and micro-businesses.
Shpock
Mobile-first local
A digital boot-sale experience built around fast, location-led C2C buying and selling from a phone.
Nextdoor
Neighbourhood trust
Community-led buying, selling and free listings within local neighbourhood networks where proximity and trust matter.
ASOS Marketplace
Independent fashion
A strong route for vintage clothing, upcycled fashion and independent brands serving style-led younger audiences.
Preloved
Community classifieds
A long-standing UK marketplace for community-focused classified listings across household goods, vehicles, caravans and more.

The UK's First AI Marketplace

The UK second-hand economy is growing rapidly. No major marketplace has rebuilt the experience around AI.

The UK second-hand market is at an inflection point.

200 million items change hands every year, yet no platform makes it easy. SellBuy is the first to use conversational AI to remove the friction entirely.

The UK Opportunity

£4.8 billionCurrent market
£8.2 billion2030 extrapolated estimate
11.3%Annual growth

2030 estimate extrapolated from a £4.8 billion 2025 market at 11.3% annual growth.

Market Momentum

200 million+

Second-hand items change hands in the UK every year.

£5.6 billion

Estimated savings by UK second-hand buyers in 2024 versus buying new.

67%

Of Britons bought second-hand online in the last year.

Sources cited in the SellBuy slide pack: WRAP Citizen Survey 2024, Statista UK Second-Hand Market Report 2024, WRAP Reuse Report 2024 and YouGov Consumer Tracker 2024.

The Bigger Opportunity

Europe

€25 billion market size and 11.7% annual growth.

USA

$74 billion projected resale market.

Global

$227 billion global secondhand apparel in 2024.

Comparable Proof

Vinted

€10.8 billion GMV / €8 billion valuation.

Depop

$1.2 billion acquisition.

Facebook Marketplace

Billions of listings and huge volume.

Why SellBuy Wins

AI Pricing

Smart pricing guidance from natural item descriptions.

AI Matching

Buyer intent and seller supply connected instantly.

AI Marketplace

One search across the UK's leading marketplaces.

Why Now?

AI Capability Inflection

Consumers can now sell and buy through natural conversation instead of forms, filters and manual comparison.

Consumer Behaviour Shift

46% of UK shoppers buy pre-loved at least monthly, and 67% bought second-hand online in the last year.

Mobile First Expectations

Users expect simple, fast, guided workflows that work naturally from a phone.

The Future of the Circular Economy

Technology. Experience. Vision. That's the SellBuy advantage.

The Future of C2C Commerce

The future of circular commerce is AI-led by SellBuy: one intelligent place to price, list, search and compare across the UK's fragmented C2C market.

Unlock value

Unlock the value sitting in UK homes.

Buy better

Help millions buy better.

Reduce waste

Power the circular economy by keeping items in use.

Future Impact

Second-hand commerce can become a measurable shift in how the UK consumes.

Lower-carbon choices

Buying second-hand can create up to 42% less carbon impact than buying new, giving everyday C2C transactions measurable environmental value.

Less new production

Every resale extends product life and reduces pressure from raw materials, manufacturing, transport emissions and landfill.

Mainstream circularity

SellBuy can make pre-owned feel guided, trusted and first-choice, so circular buying becomes normal across categories.

Sources cited in the SellBuy slide pack: WRAP Reuse Survey 2024, WRAP Material Flows 2024 and Mintel UK Consumer Attitudes to Sustainability 2024.

Why SellBuy Matters Now

The perfect convergence of three powerful trends.

AI is finally ready

For the first time, consumers can sell and buy using natural conversation instead of complicated forms, filters and listings.

The C2C market is growing fast

Millions of people are choosing pre-loved goods to save money, reduce waste and make smarter purchasing decisions.

Existing marketplaces haven't evolved

eBay, Facebook Marketplace, Gumtree and Vinted still rely on traditional search, manual comparison and form-based listing flows.

The time is right.
The technology is ready.
The market is huge.
SellBuy is here.

Three Stages to Scale

1

Prove the AI

UK MVP, AI listing engine, voice/type interface and cross-marketplace comparison. Focus: user adoption and listing quality.

2

Prove monetisation

Affiliate revenue, advertising, upstream prompts and selected later-phase payments/logistics partnerships once traction is proven.

3

Prove it travels

Export the UK playbook into larger European and US second-hand markets with localised AI listing and discovery.

Good for People. Good for Planet Earth.Planet Earth

SellBuy is instantly memorable: two words that say exactly what it does. Behind the name is state-of-the-art AI, a conversational engine that speaks to people in plain English, prices items accurately and matches buyers to sellers in seconds.

Every item re-sold is one less item manufactured. Buying second-hand creates up to 42% less carbon impact than buying new. SellBuy makes the circular economy effortless, extending the life of goods already in circulation and building the future marketplace.

Let's Build This Together

Investor, strategic partner, media enquiry or early adopter — we'd love to hear from you.

LocationLondon, United Kingdom
Investor EnquiriesRequest investor materials and background information.
Strategic PartnershipsDiscuss commercial opportunities and collaborations.
Media EnquiriesPress and media contact.